Women’s Monthly Magazine Survey

Women’s Monthly Magazine Survey

This survey aims to help me research the women’s monthly magazine market. As my final Masters project, I am launching a new women’s monthly, and therefore want to know what you, the magazine reading public, think of the existing choice.

Thanks for taking part, this shouldn’t take more than 10 minutes, but I would appreciate it if you could answer in as much detail as you can, and as honestly as possible.

To enable participants to be fully truthful (and to make it easier for me to print…) it would be WONDERFUL if you could EMAIL me your responses. Just copy and paste everything into a blank email, fill it out, and send.

rachael.gibson@hotmail.com

Thank you!

P.S If you have any FRIENDS/RELATIVES/COLLEAGUES that would be happy to fill this in (86% of women read monthly magazines, I’m sure you’re included in that…), please, please FORWARD this on!

1. Which 3 magazines do you read most regularly? (Across any genre – not just women’s)
1.
2.
3.

2. What is your favourite magazine? (Across any genre – not just women’s)

3. Why is this magazine your favourite?

4. What do you look for in a magazine when choosing something new to read? (Across any genre – not just women’s)

5. What is your favourite women’s monthly magazine?

6. Why is this magazine your favourite?

7. Do you buy any other women’s monthly magazines regularly?

8. Why do you buy this/these title/s?

9. Is there a magazine that you get every month? (Across any genre – not just women’s)

10. Which of the following do you enjoy reading in women’s monthly magazines? Please indicate whether you enjoy (Y) or do not enjoy (N) each.
1. Celebrity gossip
2. Diet advice
3. Exercise advice
4. Recipes
5. Lifestyle advice (finance, DIY, property etc)
6. Problem pages
7. Fiction
8. Politics
9. Reviews – DVDs, films, music, theatre, exhibitions, books
10. Runway/designer fashion
11. High street/budget fashion
12. Celebrity interviews
13. Non-celebrity interviews
14. Celebrity profiles (i.e. day in the life, job profile)
15. Non-celebrity profiles
16. Real life stories
17. Travel information
18. Art (i.e. illustration work, photo portraits etc.)
19. Relationship articles
20. Quizzes
21. Poetry
22. Current affairs
23. Sex features
24. Competitions
25. Other? Is there something else would you like to see?

11. What do you think makes a good women’s monthly magazine?

12. What do you think is bad about women’s monthly magazines?

13. Where do you buy women’s monthly magazines most often?
1. Newsstand/Newsagent
2. Bookstore
3. Art shop/Museum shop
4. Train station, bus station etc.
5. Grocery shop/supermarket
6. Subscription
7. Don’t buy them – read someone else’s (who?)/read them somewhere without purchase (where?)

14. Do you feel catered for by the women's monthly magazine market in general? Is there a magazine that really gets you?

15. Please add any further comments on women’s monthly magazines that you’d like to make?


Questions about you

1. Which of the following age groups do you fall into?
1. 15-18
2. 19-22
3. 23-27
4. 28-32
5. 33-37
6. 38-42
7. 42-50
8. 50+

2. What is your occupation?

3. Are you
1. married
2. living with partner
3. in a relationship
4. single
5. widowed/separated/divorced

4. What is your employment status?
1. work full time
2. study full time
3. work part time
4. not working

5. If you would be happy to take part in further research regarding this project, please indicate below.
1. Yes! Please give email:
2. No! Thanks for your help with this questionnaire!

Your email address will be kept confidential and will only be used for further questions regarding this project. Absolutely nothing else, promise.